What should I check when my ad links to a website?
The short answer
The problem appears after the click: the visitor expected one service and found another offer. Check the whole path from the ad to the booking. A tidy ad caption cannot fix a conflicting website.
This guide is still under review — details
What this answer is based onWhat to do
Make the price, service and conditions consistent in both places. If no free consultation exists, remove that promise from the ad.
- Open the exact ad link on a phone as a new visitor. Follow it through to booking or payment.
- Compare the price, duration, included service and mandatory extras. Correct differences in the ad and on the website.
- Check the buttons and forms. Fix errors before launch and review Meta’s complete advertising requirements separately.
The situation
A consultant’s ad says: “Let’s discuss your project for free.” The button opens a page asking for £45. There is no free option, and visitors must enter a phone number before seeing the terms.
The situation and an improvement
Ad: “Free consultation.” Website: “Pay £45 to book.”
Ad and website: “A 45-minute consultation for £45. We’ll discuss your project and prepare a list of next steps.” Only use this wording for a service you actually provide.
What this answer is based on
Meta Advertising Standardstransparency.meta.comFull source review pendingReview details
This is a preliminary explanation. We couldn’t read the full source page yet; detailed conditions and exceptions still need checking.
Preliminary guidance on consistency between an ad and its destination. Meta’s full landing-page requirements have not been reviewed.
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Sources and related topicsPolicy Graph · Demo in development