Can I advertise nicotine vapes if I target adults only?
The short answer
No. Meta’s advertising rules prohibit promoting the sale or use of nicotine products and electronic nicotine-delivery devices. Adult targeting does not remove that prohibition.
Source partly reviewed — details
What this answer is based onWhat to do
Do not launch this ad. Changing the caption does not make the nicotine product eligible for advertising.
- Identify what the ad sells. In this example it is a nicotine vape, not an ordinary accessory.
- Remove this video from the paid-promotion plan. If the campaign is already running, pause it and review the requirements before another launch.
- Check the campaign’s other drafts. A blurred logo, hidden price or invitation to send a private message does not change the product.
The situation
A shop films: “New disposable vape flavours — message us for prices.” The owner adds “18+” to the cover and prepares to press Boost. The video features nicotine devices from the shop’s stock.
The situation and an improvement
Add “18+”, remove the price and advertise the same vape.
Cancel promotion of this product. Assess any different stock separately against the relevant rules.
What this answer is based on
Meta Advertising Standards — Tobacco and Related Productstransparency.meta.comOnly a source excerpt was availableReview details
Source reviewed:
We could read only an excerpt of the official page in search results. The full conditions and exceptions have not yet been checked.
Reviewed the official excerpt prohibiting promotion of tobacco, nicotine and electronic nicotine-delivery devices. The full document and exceptions for other content types were unavailable.
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Sources and related topicsPolicy Graph · Demo in development