Can I sell a replica if I clearly say it is not genuine?
The short answer
The issue concerns the product itself and its use of another brand’s identity. Calling a counterfeit a replica does not make it genuine. Changing the caption or covering the logo in the photograph does not resolve that issue.
This guide is still under review — details
What this answer is based onWhat to do
Establish where the product came from and the basis for using the brand. If it is counterfeit, stop offering it. For a different product, prepare your own photographs and an accurate description.
- Ask the supplier for records that let you check the product’s origin. A message saying “it’s all fine” is not evidence.
- Pause the listing and its promotion while the origin is unclear. Check Meta’s current requirements separately.
- If you choose a different item, check the physical product: a new listing name must not conceal the same counterfeit.
The situation
A shop posts a bag carrying a famous brand’s logo: “1:1 replica, not genuine, £70.” The seller thinks that telling the buyer it is a copy should settle any concern about the post.
The situation and an improvement
“A bag with a famous brand’s logo. A 1:1 replica — at least we are honest about it.”
We withdraw this item. For the new post, we choose a bag made by our own workshop, without another brand’s marks, and photograph it ourselves.
What this answer is based on
Meta Community Standards — intellectual propertytransparency.meta.comFull source review pendingReview details
This is a preliminary explanation. We couldn’t read the full source page yet; detailed conditions and exceptions still need checking.
Preliminary guidance on products bearing another brand’s marks. Meta’s full trademark and counterfeit requirements still need review.
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Sources and related topicsPolicy Graph · Demo in development