Can I promote a vacancy just like a coffee offer?
The short answer
Meta restricts targeting by age, gender and postal code for employment ads in the countries covered by the source. A café’s usual promotional settings cannot simply be reused for hiring.
What this answer is based onWhat to do
Start with the job: duties, shifts, pay and relevant skills. Then check employment-ad requirements for the campaign’s country.
- Describe making drinks, shifts, pay and experience. Remove preferences about the applicant’s gender or age.
- Check both the advertiser’s country and the country you want to reach, including employment-category requirements. Select the special category if required and use its available settings.
- Open the application form or website. It should describe the same role and conditions. Save the finished ad and settings before launch.
The situation
A Toronto café needs a barista. The owner writes “Woman aged 18–25 wanted” and plans to show the ad only to women in that age group. They think this will help fill the role faster.
The situation and an improvement
“Woman aged 18–25 wanted for our café.” The plan is to show the vacancy only to that group.
“Hiring a barista in Toronto. Shifts 7 am–3 pm, from CAD 22/hour. Tell us about your experience and availability.” Use the actual conditions and review campaign settings separately.
What this answer is based on
Meta Newsroom — An Update on Our Ads Fairness Effortsabout.fb.comMeta Newsroom — Protecting Against Discrimination in AdsGuide based on Meta’s materialReview details
Source reviewed:
We read the official source listed for this topic. Other Meta rules are reviewed separately.
Primary source reread: . This does not mean every supplementary source, translation or app screen was rechecked.
Read the explanation of audience restrictions for the US, Canada and certain European countries. Full current special-category help was unavailable for review.
Material published: January 9, 2023
Material updated: December 13, 2023
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Sources and related topicsPolicy Graph · Demo in development