Do I need to disclose a video generated with AI?
The short answer
Meta requires disclosure through its labelling tool for digitally created or altered photorealistic video and realistic-sounding audio.
What this answer is based onWhat to do
Enable the available AI disclosure when posting. Replace the misleading caption with: “AI visualisation of how this street could look during a flood. This is not real footage.”
- Check whether viewers could mistake the created or altered video or audio for a real recording.
- Use the publishing disclosure tool provided for such AI material.
- Read the caption again: it should explain what is shown. A label does not fix a false description of an event.
The situation
You generate a realistic video of a flooded city centre and caption it “Our town today.” The street is actually dry and no footage was filmed.
The situation and an improvement
An AI-generated flood captioned “This is our town today.”
“AI visualisation of a possible flood. This is not real footage,” alongside the provided AI disclosure.
What this answer is based on
Meta · Labeling AI-Generated Contentabout.fb.comMeta · AI infoGuide based on Meta’s materialReview details
Source reviewed:
We read the official source listed for this topic. Other Meta rules are reviewed separately.
Primary source reread: . This does not mean every supplementary source, translation or app screen was rechecked.
Material published: February 6, 2024
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Sources and related topicsPolicy Graph · Demo in development