Do my subtitles turn someone else’s video into original content?
The short answer
A border, subtitles or a speed change do not make someone else’s video yours. Facebook may recommend these posts less often if you have not added your own analysis or other new content.
What this answer is based onWhat to do
Film yourself making the recipe: show the result and explain what you changed. Give viewers your own work and experience. If you include someone else’s clips, address permission separately.
- Separate borrowed footage from your contribution: what did you create?
- Add your experience, footage or substantial analysis where it serves the idea. A border or speed change does not replace that contribution.
- Check usage rights separately for any borrowed extracts you retain.
The situation
You download someone else’s recipe video, speed it up, add a border with your Page name and insert subtitles. The recipe demonstration and filming remain theirs.
The situation and an improvement
Someone else’s complete recipe video with your logo and captions over it.
Your own cooking footage: what worked, what did not and what you changed. Rights to any borrowed inserts are checked separately.
What this answer is based on
Meta · Rewarding Original Creators on Facebookabout.fb.comGuide based on Meta’s materialReview details
Source reviewed:
We read the official source listed for this topic. Other Meta rules are reviewed separately.
Primary source reread: . This does not mean every supplementary source, translation or app screen was rechecked.
Material published: March 13, 2026
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Study this topicWhat did you add to that video?Sources and related topicsPolicy Graph · Demo in development