All guidesReach and recommendations
Reach & recommendations

Will unrelated trends and hashtags bring more views?

A ClearRules guideUpdated: How we prepare guides

The short answer

Meta links unrelated captions and excessive hashtags to spam. Affected accounts may stop reaching people who don’t follow them and lose access to monetisation.

What this answer is based on

What to do

Describe the work shown: “Milky manicure on short nails. Two thin coats and a matte top coat.” Keep only details and tags that actually relate to the post.

  1. Describe what the image or video actually shows in one sentence.
  2. Replace the unrelated story with details useful for this specific post.
  3. Review the tags and keep those relevant to the content. Do not look for a universal “safe number”.

The situation

Illustrative example

You show a new manicure but add a long caption about a football final and dozens of trending tags: “More people will find us this way.”

The situation and an improvement

What causes the issue

A manicure photo + a long football-final caption + unrelated trending tags.

A more accurate version

Milky manicure on short nails: two thin coats and a matte top coat.

What this answer is based on

Meta · Cracking Down on Spammy Contentabout.fb.com
Guide based on Meta’s materialReview details

Source reviewed:

We read the official source listed for this topic. Other Meta rules are reviewed separately.

Primary source reread: . This does not mean every supplementary source, translation or app screen was rechecked.

Material published: April 24, 2025

Report an inaccuracy

Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.

Examples are made up to explain the guidance. Meta decides individual account and content cases.

Study this topicInvite conversation without spamSources and related topicsPolicy Graph · Demo in development