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Reach & recommendations

Can I ask for comments just to increase reach?

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The short answer

Facebook may show posts less often when they ask for reactions just to boost reach. A question whose answers you actually need is a different situation.

What this answer is based on

What to do

If you are choosing a filling for the weekend, ask that: “What should we bake on Saturday, cherry or apple? Which would you buy with your coffee?” Use the replies to plan the menu.

  1. Remove requests for reactions just to gain reach. Think about what you want to learn from readers.
  2. Ask a question whose answers will help you or the readers.
  3. Return to the replies: explain what you decided and continue the relevant discussion.

The situation

Illustrative example

A bakery posts a photo of its new buns: “Leave a + if you love our baking. More pluses mean more people will see this post!” The owner wants customers, but these replies will not tell them what to offer.

The situation and an improvement

What causes the issue

Leave a + to support our bakery and help more people see this post!

A more accurate version

We’re choosing Friday’s filling: cherry or apple? Which would you buy, and why?

What this answer is based on

Meta · Fighting Engagement Bait on Facebookabout.fb.com
Guide based on Meta’s materialReview details

Source reviewed:

We read the official source listed for this topic. Other Meta rules are reviewed separately.

Primary source reread: . This does not mean every supplementary source, translation or app screen was rechecked.

Material published: December 18, 2017

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