Can I say a product guarantees a health result?
The short answer
Facebook may show posts less often when they make exaggerated health claims, including claims used to sell a product.
What this answer is based onWhat to do
Remove the treatment promise and suggestion to stop medication. Describe what you can substantiate: ingredients, flavour and brewing instructions. Replacing “treats” with “helps” does not by itself support a claim.
- Identify the specific result you promise and what supports that claim.
- Don’t replace “cures” with a hint carrying the same meaning. Without support, remove the promise.
- In this fictional example, describe the tea’s ingredients, taste and packaging, using details that are actually true of the product.
The situation
A herbal tea shop writes: “This blend normalises blood pressure in a week — no more tablets needed.” Customers see a treatment promise that the seller cannot substantiate.
What this answer is based on
Meta · Addressing Sensational Health Claimsabout.fb.comGuide based on Meta’s materialReview details
Source reviewed:
We read the official source listed for this topic. Other Meta rules are reviewed separately.
Primary source reread: . This does not mean every supplementary source, translation or app screen was rechecked.
Material published: July 2, 2019
Material updated: June 22, 2020
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Sources and related topicsPolicy Graph · Demo in development