An important post keeps getting buried. How do I pin it to my profile?
The short answer
Use the profile-pinning option in your own post’s menu, if available. Meta describes pinning up to three posts or Reels. It helps people visiting your profile find something useful; it does not promise more feed impressions.
What this answer is based onWhat to do
Choose a post that answers a common visitor question. Check dates, prices and links before making it prominent.
- Open the post from your own profile and look in its menu for the profile-pinning option. Saving someone else’s post and pinning a comment are different actions.
- Apply the option, then return to your profile and check that the intended post appears at the top. If the app reports a limit, decide which existing pin you no longer need before replacing it.
- When the information becomes outdated, open the pinned post’s menu and look for the unpin option. Check the profile again afterwards. You do not need to delete the post merely to change what is pinned.
The situation
Example: a maker posted booking details a month ago. New photographs of her work have made that post harder to find. Before pinning it, she checks the prices and contact details.
The situation and an improvement
Keep sending visitors a link to booking details buried among older posts.
Put current booking details near the top and review them whenever your arrangements change.
More examples
An offer has ended
An expired discount is still prominent.
What to do
Unpin it and check other prominent places in your profile for the same outdated offer.
A different introduction
You want to highlight your team rather than last year’s event.
What to do
Choose the relevant post, change the pin and check the resulting profile.
What this answer is based on
Meta Newsroom · Instagram profile pinningabout.fb.comGuide based on Meta’s materialReview details
Source reviewed:
We read the official source listed for this topic. Other Meta rules are reviewed separately.
Meta’s official article of 8 June 2022 was read on 28 October 2026. It confirms what profile pinning does and that it can be undone; the current app layout was not tested. Examples are fictional, and the checks for outdated information are original ClearRules guidance.
Material published: June 8, 2022
Include the guide link, language and wording that needs checking. Add an official source link if you have one. Do not send passwords, login codes or photos of identity documents.
Examples are made up to explain the guidance. Meta decides individual account and content cases.
Sources and related topicsPolicy Graph · Demo in development